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A weblog by Joe Caiati

Thinking About Monetization


We’re proud of what the new Digg team has accomplished since we took over the site in August. We released an iPhone app, an iPad app (both featured by Apple), an email product called The Daily Digg, and a site redesign. We doubled our users, publishers are starting to notice “the Digg effect” once again, and most importantly, users think we’re on the right track. As we look forward to 2013, we wanted to take a moment and talk a little bit about our approach to monetization.

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Digg has announced their strategy for monetization. The way they are displaying ads is classy and unobtrusive. Their upfront approach of announcing how they are going to sustain their business shows respect for their users. I’m excited for future development of the site and apps.