The blog has become an interesting monster. With more and more people blogging each day, the attention of readers is stretched thin. I deal with this issue every single day. I feel that I post enough interesting content each month that it should be seen by more people, but it doesn’t work that way in 2014. To just naturally build up readership today is an uphill battle where its hilltop is unreachable. In 2002, there was only a small fraction of people blogging compared to today’s numbers. Most of the barriers to entry broke down once technology advanced, but how does one get their voice heard though the crowded millions? Writing and posting consistently isn’t enough.
Getting linked by someone with a bigger following sure helps, but in my experience doesn’t retain as many readers per page view that you received from it. There are times where I’ve linked to something and someone more established links to the same content later and is being praised for their curation of the web. Sure, if I was in my twenties ten years ago, I’d definitely have a better chance in gaining readership, but discovery is not the same anymore. It’s a pain in the ass and it’s not going to get any better. I respect and am happy for bloggers who have started in this medium early, but how does it all work now?
I love posting here. I plan on continuing not because five people may read this, but because I love to do it. Just sometimes I wish more people would see it. It only gets me down for a moment, but I soldier on. I hope this doesn’t come off whiny because that is not my intention. My intention is to find out what it takes to have a steady readership on a blog in 2014 and maybe there is no handbook, but if I have to write it myself — I will.