From the subtext of its official press release…
Promise not to screw it up
To the .gif posted on Yahoo’s new Tumblr…
And both CEOs words on the matter…
Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.
Yahoo is the original Internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas. I couldn’t be more excited to have her help. We also share a vision for Tumblr’s business that doesn’t compromise the community and product we love. Plus both our logos end with punctuation!
I think we are all going to be OK.
I run my blog on Tumblr and although its platform isn’t perfect at times, it can only get better now that the Tumblr team has some more firepower behind it. I don’t think anyone should start worrying unless they are given a reason to. I’m glad this happened.